Black >>> Blue. Welcome to Blue Friday . . . It's not over yet.


Blue Friday is Here

Black sounds too final, don't you think?

Holiday Course Updates

I'm reaching out to remind you that the Bluewater Imaging courses are on sale for just a couple more days. If you've been thinking about one of my courses, now is a great time to get one.

Things are changing in the Apple landscape and every course is getting refreshed to reflect the direction that OS 26 is going. Artificial Intelligence, Machine Learning, new file formats and navigation. Clients are trying to understand the changes and catch up. Photo managers are at the center of it.

The big news is how our business is going mobile. There are now 10 times more iPhones in use worldwide than there are active Macs. How is that going to work? It's the reason that I created my newest course iPhone for Photo Managers. Now is the time to pick it up before the price goes up in January. And you can get an additional 25% off using the code BLUEFRI25 at checkout.

Other changes coming are around how we learn. You want tighter, easier to manage coursework. Quick references for troubleshooting. That will happen with the updates. Some are here and some will come. And all courses are now subtitled in 6 languages: English, Dutch, Spanish, French, and Portuguese (both Brazil & Portugal).

The Teachable App is full featured and lets you play courses on the go. A big help for getting through course work as quickly as possible.

Flexible payments is a new option for purchases on Teachable if you want to create a payment plan up to 12 months

Being a course member in 2026 will be the path to early access and for some exclusive content.

Taking Care of Business

This year, for photo managers, my two consumer courses - Find Your Photos Fast: How to Use the New Apple Photos on iPhone and The Apple Photos Start to Finish Bundle - are available for affiliate sales or as a bulk purchase. If you want to add a course to your service or give them away as gifts to your most valued clients, reach out to me for details.

Blue Friday Rollout

Blue Friday is December 5th. Deals on my existing and new courses (stay tuned for Thursday - Friday) will go through Friday 12/5 midnight.

Courses are 25% off with BLUEFRI25

iPhone for Photo Managers

For years the iPhone has been the tail that wagged the Apple Photos dog. It's been the entry point for most photos and defies organizing standards. Yet as the most popular camera worldwide used by 10 times the number of Mac users, the iPhone has to be recognized as the primary photo hub for most users. This course builds the foundation for photo organizing 3.0.

The Professionals' Playbook for Apple Photos

Still the standard for serving Apple-centric clients as a Photo Manager. This course emphasizes the Apple user's perspective as a key element of serving this important user group. In addition to adapting to the guardrails imposed by the macOS this course defines 7 common user types and offers playbooks for each one to help manage and streamline the PM's approach to each one.

Mac Tech Boot Camp

Serving the Apple client demands a basic technical understanding of the macOS and how it connects to the Apple Photos ecosystem. As a former Apple trained and certified Genius, I share the tools and experience to build basic skills and confidence in PM's as they work with clients. They will also gain experience in being the go-between as needed with Apple support.

For 6 and 12 month payments choose full price and see payment options at checkout.

Thank you for your interest in Bluewater Imaging and the 5 Minute Photos newsletter. Whether you need help managing your photo library or just enjoy reading helptul tips about your photo journey, I love contibuting to the experience. I appreciate your comments and support and hope you will share my work with others.

Cheers, Paul Einarsen, Founder Bluewater Imaging.

490 Riverside Ave, Suite 7, Westport, CT 06880
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